Our Data
Smarter Outreach Starts with Better Data
At The School Outreach Company, data sits at the heart of everything we do. We have developed one of the most comprehensive education-based datasets in the UK.
We build and aggregate combine educational, demographic and engagement data to help employers identify where support is most needed as well as where their activity will have the greatest impact.
This enables us to create targeted campaigns that support recruitment goals, diversity objectives, social mobility commitments and ESG priorities.
Why our data matters
Successful outreach is not about reaching the most schools; it's about reaching the right schools.
Our data-led approach helps employers identify the audiences, locations and communities most relevant to their recruitment and engagement objectives, ensuring every campaign is focused, measurable and effective.
Data is our differentiator
We don’t just deliver outreach campaigns, we help employers understand where outreach will make the greatest difference.By combining educational intelligence, demographic insight and engagement analytics, we enable smarter decisions, stronger outcomes and more effective talent attraction strategies.
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This helps employers build regional talent pipelines and target institutions that align with their recruitment needs.
✓ Establishment type & proximity- Student numbers
- 6th form provision
- Gender Split
- Free School Meal & Social Deprivation Index
- Religious Character
- Ofsted Rating
- Academic Pathways
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This enables employers to engage underrepresented groups and deliver meaningful social impact
- Ethnicity Profiles
- Employment Data
- Social Deprivation Measures
- Cultural Heritage
- NEET breakdown & Opportunity Indicators
- Household Income
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This allows us to identify where activity is likely to deliver the strongest outcomes and avoid oversaturated audiences.
- Outreach Cold Spots
- School Engagement and Feedback
- Engagement Timeline Analytics
- Distribution Channel Preference
- Industry / Sector Representation
- Engagement frequency
- Application Data